How to Grow Your Bridal Business in 6 Easy Steps

While wedding season is winding down for couples, there’s still so much to do on the business front. And there’s no reason why you can’t boost your bottom line during the holiday season. Here, we’ve outlined six easy steps to grow your bridal business and get a leg up on your competitors.

CREATE YOUR NICHE

One of the best ways to set yourself apart in a crowded industry is to create a niche and “own” that part of the market. For instance, if you’re a wedding photographer, do you specialize in destination weddings or backyard ceremonies? Is there a particular demographic or type of couple you like to work with? The better you are at creating a niche, the less you’ll need to worry about the competition. 

USE FACEBOOK ADS

In 2018, chances are you already have a Facebook page. It’s time to take it to the next level. Start running targeted ads on this social media platform and track your data. There are tons of valuable videos and blogs online to help you learn how to write ad copy, how to find and read Facebook data, and how to target the right people at the right time. It can make all the difference!

ADD SMART HASHTAGS ON INSTAGRAM

Hashtags can make or break you on Instagram. You can use up to about 30 per post, and we’d recommend you use as many related tags as you can. The key with hashtags is choosing the right ones. And, of course, there’s a whole science behind it. You can learn more here.

NETWORK

We can’t stress this enough – network, network, network. In the wedding world, we don’t get a lot of repeat business. Instead, we rely on referrals. So, go to a community gathering, visit local businesses, strike up conversations, and send out emails. And think about offering kickbacks to anyone who refers your business. It’s surprisingly effective.

CREATE A BLOG ON YOUR WEBSITE

Blogging should be a key part of your marketing plan. Yes, it takes time, but it’s a simple and effective way to showcase your work to new and existing clients. With frequent, SEO-based articles, you can easily drive traffic to your website, add value to your customers, generate new leads for business, and establish yourself as an authority in your field.

EXHIBIT AT A BRIDAL TRADE SHOW

Speaking of networking, one of the best places to grow your network and your client base in a short amount of time is during the Great Bridal Expo, where hundreds of vendors and couples gather throughout the year. Bring extra business cards and get ready to work the room. This is your time to shine!

6 Bridal Show Tips Every Exhibitor Should Know!

Think of a bridal expo as a series of first impressions. When a bride walks into your booth, you have exactly one opportunity to lay the foundation for a positive (and hopefully profitable) relationship. No pressure, right? To maximize your gain and build your business, you need to make every second count. To help you succeed at the show, here are the best tips and tricks of the business. Are you taking notes?

 

PLAN FAR IN ADVANCE

Our top exhibitors have one thing in common: planning. The more you plan, the better off you’ll be. Have you secured flights and hotels early? They sell out fast! Have you ordered giveaways and booth décor? It’s more important than you think. Have you trained your sales team? You get the idea. Create your checklist and get started as soon as possible.

MAKE YOUR BOOTH STAND OUT

Did you know that our first impression of someone forms in only one-tenth of a second? It’s that fast! In order to stand out from the crowd, and get the attention of brides, you’ll want to make your booth unique. We’ll leave the creativity up to you!

GET (INTER)ACTIVE

 If just one service or product in your booth is interactive, people are more likely to venture inside. You may want to install a selfie station or try touch screens to display your products. Remember, this is your chance to not just show off your product, but to create a memorable experience.

MEET YOUR NEIGHBORS

If you can, set up early and take some time to explore the grounds before the show begins. This is a great time to pass out business cards, network and find out how other exhibitors are marketing their services and products. Building key relationships can lead to referrals!

USE SOCIAL MEDIA

As soon as you know the dates you’ll be attending the show, begin your marketing plan and let your existing clients know when you’ll be there. Post photos of the show before, during, and after the event across social media platforms, and through a newsletter if you have one. Invite attendees to stop by and make sure to include both your booth number and event hashtag so attendees can easily find you.

BRING FREEBIES…

Promotional giveaways go a long way in extending your brand’s reach and breaking the ice with potential clients. Cute stickers, bookmarks, samples, water bottles, pens, or magnets are a few easy options. Just make sure that whatever you decide to give away has your business and contact information.