The Great Bridal Expo offers an unparalleled opportunity to get your company’s products and services in front of brides-to-be and their families.
So why settle for “good” when you could aim for “great”?
Using these three simple tips below, you can stand out in a crowd and ensure that your exhibition booth is the “must-see” destination on the showroom floor of this year’s Great Bridal Expo.
Tip #1: Think vertical, not horizontal
Unfortunately, too many exhibitors think horizontally and not vertically. In other words, they focus too much on maximizing the table space that is spread out in front of them and not on the space that is above them. The reality, though, is that large vertical displays are much easier for brides to spot from across the showroom floor of the bridal expo. If your vertical display is visually attractive, then it will make your booth the must-see destination on the showroom floor. It will act like a magnet, pulling brides in your direction.
The easiest way to see this dynamic at work is by checking out the birds-eye view photos of recent Great Bridal Expo events (or any trade show event, for that matter). What immediately catches your eye when you are looking down on a show? Yes, that’s right – the big vertical displays. It’s the same dynamic at work for brides – they have a limited amount of time and can’t possibly see every booth, so why not visit the one with the big vertical display?
Tip #2: Optimize your exhibitor booth for social media
It’s time to update your exhibitor booth for the social media generation. After all, many of the young brides-to-be attending the show will be huge social media users, many of them with big Instagram, Facebook or YouTube followings of their own. So you want your booth to be Instagram-ready. At the very least, have at least one big focal item that could get phone cameras clicking.
This is where you can borrow a page from the marketing playbook of restaurants. Many of them are now re-designing their restaurants to be Instagram-friendly – from the wall decorations to the table decorations to the way the food is presented. They know that their guests are taking photos of their food, and they are now embracing the concept. You can use this same strategy in designing the look and layout of your booth. Is this something that you could imagine someone posting a photo of on Instagram? Visuals matter, and even more so for the social media generation.
Tip #3: Up your freebie takeaway game
It’s pretty much a given that every exhibitor or vendor on the showroom floor of the Great Bridal Expo will be giving away something – so you need to up your freebie takeaway game. Remember, your goal is to be great, not just good. And there are plenty of ways to be great without breaking the bank.
For example, one concept that works well at any bridal show is to provide the gift bag, but not the goodies inside the gift bag. It’s relatively simple to get high-quality, low-cost gift bags or canvas totes made these days. And brides will have plenty of other freebies to carry home at the event, so why not give away “the bag” that everyone has to have?
And, of course, everyone loves a good giveaway. Instead of offering 1000 items worth $1 to prospective brides, why not just offer one big item worth $1000? Same dollar investment, but much more bang for your buck. You can guarantee that you’ll get plenty of leads and contact information cards if you set up your giveaway properly!
There will be plenty of action on the showroom floor of the Great Bridal Expo, and you don’t want to lose out on any opportunities to meet new brides.
With these three tips, you can take your Bridal Expo experience from good to great!
Go out there and rock your booth!