The Do’s and Dont’s of a Winter Wedding!

The cold, winter season is now upon us. You know what that means- winter weddings!

Yes, surprisingly, there are lots of people that choose to have their wedding in a winter wonderland. Isn’t there just something so beautiful about the snow, the silent majesty of a winter’s morn?

If you have had any thoughts of having your own winter wedding, or know that you will be attending one soon, we are here to help make sure these events are a success.

Here are our do’s & dont’s for those of you that want to have their wedding in the snow!

 

List of Do’s

 

Do Dress Your Bridesmaids in Style

 

Just because you are doing your wedding in the cold, doesn’t mean can’t look classy. Furs? Wool Skirts? Those big Russian jackets? These are all acceptable! With a winter wedding, you don’t have follow traditional wedding styles. It will most likely be cold outside during the ceremony. There might even be snow falling! During a wedding like this, you can have your bridesmaids wear layers, boots, hats, and modify them all to look great and be warm.  Layers are especially important because after the chilly ceremony, everyone will be headed into a (hopefully) warm reception area. You will want your bridesmaids to be able to switch to their “warm weather gear”. I would recommend saving the heels and short dresses for indoors. Since a winter wedding isn’t traditional, you can think outside the box and style your bridesmaids however you want! Be creative!

 

Do Choose a Warm & Cozy Reception Area

Just because you want to have your ceremony in a winter wonderland doesn’t mean you have to freeze the entire wedding! It’s a good idea to have your wedding in a warm, cozy fireplace-in-a-lodge type space. There is nothing better than walking into a a softly lit, warm space after being in the cold! Be sure to have warm drinks, hot cocoa, cider, to keep your guests warm. You can also provide a winter/holiday soup for the same effect. I would personally try to make sure the reception area is filled with delicious smells of warm cinnamon and other holiday goodness.

 

Do Be Creative With Food, Guest Gifts and Decorations

One of the great things about choosing to have a winter wedding is all the holiday and winter themed possibilities! You could use cute mini Christmas trees on each table that have an ornament with each guest’s that is assigned to sit there. You can give little Christmas themed boxes filled with holiday treats as gift bags. You can go old school Santa with milk and cookies for dessert. There are so many options to help give your wedding that extra holiday/winter “oomph”. Be creative!

 

List of Dont’s

 

Don’t Feel Forced to Use Christmas Colors.


Just because it is the holiday season doesn’t mean everyone has to wear red and green and look like Santa’s helpers! Be bold and use colors that really stand out against the holiday season. Spring colors, soft pinks, yellows all work great. Your guests will be expecting you to go with the holiday theme, but you can surprise them with a tropical themed wedding. But, who are we kidding, if you want a winter wedding there is a good chance you are a fan of the holiday theme. If you really love green and red, don’t be afraid to use those too!

 

Don’t Let Your Guests Freeze to Death!


Just because you prefer a chilly wedding, doesn’t mean everyone else loves the cold! Be sure to keep the ceremony, especially if outdoors, on the shorter side. There is nothing worse than enjoying your big day and looking over to see everyone shivering and miserable. Be sure to let your guests know to wear coats and other warm clothing while outside. It is a good idea to let the ladies know to NOT wear their heels outside in the snow. They should wear boots and then switch to their glamour gear once inside. Please be sure that there is enough space for all your guests inside the reception area. You don’t want to force anybody to stand outside in the cold.

 

Don’t Overdo the Heat


Okay, I know I just said not to let everyone freeze to death, but you always don’t want to go the complete other direction and unleash a million heaters on your guests. During the reception, be sure to keep an eye on your guests and make sure they aren’t all soaked to the bone in sweat. Once your party starts dancing and grooving, the reception area will heat up fast. Being uncomfortably hot is worse than cold, right? You can only take off so many layers!

 

There you have it!

Winter weddings can be a beautiful, one-of-a-kind wedding experience. The winter background can make for absolutely beautiful photographs.

Stick to this list of do’s and don’ts when planning your wedding and you are sure to have a winter wedding that will be amazing!

 

 

~Sarah A.

Attending a Bridal Expo? Here is What You Need to Know!

Attending a Bridal Expo? Here’s What You Need to Know.

Yay! You’re engaged! Congratulations. How are you and your fiancé preparing for your wedding? Are you feeling overwhelmed already? I bet someone has suggested a wedding expo and now you, your mom and girlfriends are trying to decide if you should go and what you can expect.

If you can’t decide if you should go to a wedding show or if you have no idea what a bridal expo is, we at Great Bridal Expo are here to help!

First thing’s first…

What is a Bridal Expo?

A bridal expo, like Great Bridal Expo, is a fabulous, wedding planning event. There is simply no better way to see the latest wedding trends, compare the best wedding services and get all the inspiration you need to have the wedding of your dreams. All of the exhibitors/vendors at the event are truly the top professionals in the wedding industry. If you ever wondered how you can find the best wedding companies and services, the Great Bridal Expo is where you can find them.

Most important of all, a bridal expo/wedding show is FUN for you and all of your guests. You will all get to sample products (cakes), win prizes and get free wedding swag! The list goes on. You and your guests will find yourselves getting makeovers, becoming mesmerized by the wedding fashion show, and finding yourselves thinking, “Where are we going to put all this free stuff?”. One of the most important perks of going to a bridal expo is that sometimes you get to eat free cake! Not just any cake mind you, wedding cake! Let’s just say I am a big fan of the cake element of wedding expos.

So now you have the background of this wedding extravaganza called a bridal expo. What when you are at the show? What should you expect to encounter?

What you will encounter (probably) at a Bridal Expo.

As mentioned previously, there will be a ton of wedding professionals, events and all sorts of wedding related excitement going on. We will take you through some specific examples of situations you might encounter or find yourself in at the expo.

1. The Crowds.

Bridal expos and wedding shows will bring out hundreds of like-minded brides, their guests and other spectators. You might encounter lines at the best booths, tastings and at the front door where you have to buy tickets unless you have already bought tickets online (you have right?). If not, buy them here. It’s important to plan ahead. Know where you want to be!

2. Exhibitors.

From wedding dresses makers, to photographers, jewelers and everything else in between, there will be so many different types of vendors you will surely find exactly what you are looking for…and a lot of things you didn’t know you needed. 🙂 To make the most of your experience, you should have a plan of the exhibitors you want to see, the things you need, your budget and where everything is at the expo. Doing these steps will help you make your wedding planning exactly as you want it.

3. Food Samples.

There will oftentimes be an assortment of catering companies eager to have you to sample their delicacies. You will find me around the cakes, of course, but there will be all types of food and drinks to suit your needs.

4. Wedding Gowns.

Are you still looking for a wedding dress? Do you need to get fitted or have specific questions about tailoring your current dress? A lot of times, you will find wedding dress professionals that can answer all of your questions and show you the latest styles.

5. The Latest Trends in the Wedding Industry.

If you find yourself struggling to stay up to date with all the wedding trends and styles, the Great Bridal Expo, will get you up to speed, fast. All of the exhibitors at the show stay up to date with all of the latest trends and styles. Be sure to use your phone to take pictures and to type up some notes on all of the trends and decor that catches your eye. A big part of attending a bridal expo is the inspiration. Get inspired

6. Prizes & Giveaways.

One of the best parts about attending a bridal expo (besides the cakes) are the prizes and the giveaways! Sponsors and exhibitors will raffle off all sorts of items ranging from wedding dresses, to all expense paid honeymoons and more! It is super important that you register for anything and everything that catches your fancy. People at the show WILL win these prizes, but only if they sign up!

7. The Fashion Show.

The Great Bridal Expo has one of the most premier wedding fashion shows in the country. Our fashion shows are one of our most popular events at the bridal expo. You will get to watch gorgeous models walk the catwalk wearing the latest wedding fashions. If you see anything you like, be sure to take a picture (no flash) with your phone and write down the names of your favorite designers and outfits. Just so you know, if you want to get a good spot at the show, you and your squad should get there early. These shows are super popular!

What do you need to do to have the most successful bridal show?

Now that we have covered some of things you will encounter at a bridal show, here is what you need to do to prepare so that you can have the most success at the expo!

1. Create a Wedding Email Address & Phone Number.

One of the most important reasons to attend a bridal expo is to find exhibitors and designers to help make your wedding awesome. This process will require giving your contact information as needed. The best way to organize all of this wedding information and to also prevent having tons of email sent to your personal account is to create a wedding email address to be used specifically for your show. If you plan to give your phone number out, it is also a good idea to use a service like Google Voice to get a free phone number that you will only use for your wedding planning. I personally don’t like having my phone ring a million times a day and would rather have some control of when and how someone can contact me.

2. Bring Pre-Printed Labels.

There is nothing more annoying than having to write your name, wedding date, email, address and anything else over and over and over and over again. Make sure to pre-print all of your contact information on labels that you can use to give exhibitors. This is the easiest way to enter contests and have vendors contact you. The most important information to have on your labels is your name, wedding date and contact info. This tip is super important, seriously. An expo could have over 100 booths. Who wants to write their contact information that many times? Not me.

3. Buy Tickets Online – Early!

Remember I mentioned the lines you might encounter, especially at the ticket booth? If you are planning to attend a show, you should definitely buy tickets online. You can find the show nearest you by using this link. By buying tickets online, you get to skip the line on the way to the show. Also, order tickets online is usually the best way to score discounts like buy one get one’s. Buy your tickets now!

4. Plan Your Time at the Expo.

One of the best ways to have the most success at the expo is to plan out your experience. It’s important to know exactly what you are looking for and what your budget is before you go into a show. Depending on where you are in your wedding planning, just engaged or almost ready to walk to the altar, you might have different needs and require certain services.

5. Take Care of Your Feet – Wear Comfortable Shoes!

From the moment you step into the expo, you will be on your feet walking around and carrying things. You will be doing lots of walking from booth to booth and standing while talking. Don’t wear the fanciest pair of heels you have if they make your feet miserable after 5 minutes! Trust me, you don’t want to be the only one walking around barefoot at the show. Keep your feet happy!

6. Take Care of Your Body & Tummy – Bring Water & Eat a Good Meal Before You Arrive.

Yes, I said there would be cake, but have you ever eaten nothing but cake all day? You and your tummy will start not to feel very good. Just like before you took a test at school, it’s important to eat a good meal so you can stay energized and focused throughout the event. Be sure to leave a little room for all the treats and yummies you will eat at the expo!The reason why you should bring water should be obvious. Getting dehydrated sucks. It makes me feel cranky, itchy and makes me unable to concentrate. I always have water with me wherever I go. Be prepared!

7. Bring People That Actually Want to Be There!

It has to be said, even though this is a “Bridal Expo” with emphasis on the bride, you can still bring your hubby-to-be, your family and your friends! Make sure that the people you decide to bring with you actually want to be there and will support you on your quest to having the best wedding. The worst experience I have had at a show was bringing my Aunt Lisa with me who complained about the prices, the food and basically everything else the entire time. I would have had a blast at the show… if I had left Aunt Lisa behind. This is your time to have fun and experience the awesomeness of the wedding industry. Remember, you want to have fun! Bring people that love to have fun with you!

8. Use Your Phone – Take Pictures & Video of What You Love!

Attending a bridal expo can be quite overwhelming, exciting and fun. Also, the time flies, so it’s critically important to take a picture or video of your favorite booths, vendors, anything that you want to have in your wedding and actually want to remember after the show. You will probably forget that booth you loved 15 booths ago. Don’t let this happen! The exhibitors should always follow up with you if you have given them your contact information, but don’t take any chances if you absolutely loved them.

9. Enter to Win All of the Contests!

There are some absolutely fabulous prizes at the bridal expo. Some vendors will give away free wedding dresses, cakes, decor and even amazing honeymoons. All you have to do is enter! Remember, people at the show WILL win these prizes. It could be you! But only if you enter.

10. Follow Up With Your Favorites.

Don’t wait for your favorite wedding vendors or exhibitors to contact you. They might have had 500 brides give them their contact info. Make the first move! The last thing you want is to have them fully book their calendar and not have a spot left for you. Follow up with your favorite vendors and exhibitors after the show. You already did the work at the show. Get the wedding professional, the date and what you want for your wedding!

11. Keep an Open Mind.

A wedding expo is a completely different experience. It’s a world of its own, especially if this is your first time. You will meet people and see things that you never would have without the expo. It is important to keep an open mind to the many ideas, designs, and services that you will encounter. You might see something that would be absolutely perfect that you would never have thought of. Let the experience wash over you and pick what you love. Everyone is there for you. Have Fun!

The most important thing I have to say is to have fun and eat cake. The entire expo is designed to help brides have the weddings of their dreams. Enjoy the crowds, the sounds, the sights. Everyone wants to help you make all your wedding dreams come true.  The exhibitors and vendors are all truly the best wedding professionals in your area.

A wedding expo is the one stop shop for all things weddings. Brides and their guests can meet all of the top wedding professionals in one place so that they can plan their dream weddings. From samples to prizes and even free honeymoons, a bridal expo is one of the best places to be as a bride. Remember, all the professionals are there for you.

Go. Have fun. I’ll see you there!

~Sarah A.

Wedding Photo Booth? 5 Reasons Why You Should Have One!

One of the coolest new trends that modern technology has brought to weddings is the use of photo booths. And while it’s gone from a fun, novelty item to a common occurrence and weddings, here are 5 reasons why we still think it’s a good idea to consider one for your Big Day!

1.       They come in all shapes and sizes. You can have an open-air booth that fits up to 10 people, or a smaller, enclosed booth that fits 3 or 4 people. (Our preference is for an open booth as it means that everyone can get in on the fun as lots of people can fit in one shot!) Find the booth that works best for your venue and the number of guests you’re having – then have fun!

2.       They can be customized for your special day. Every photo booth is different. You can choose from a wide range of backdrops (including some striking prints), as well as props such as goofy glasses, masks, hats and more. You can even customize the photo strips to match your wedding palette. And the more fun you have with the theme, the more people will want to take photos!

3.       They have live feed projections. You can have a slideshow projection of the photos from the booth appear on a TV screen or projector somewhere at your venue, which will give everyone something to watch and chat about throughout the day. Just imagine all your friends and family on a big screen of one wall throughout your reception – it will be fun for everyone!

4.       They’re entertainment and a party favor, all in one. The photos make a great wedding keepsake for you and your guests. A lot of guests will appreciate having a photo of themselves with their friends, with their kids (and with you). Plus, you will love having fun pictures of all your wedding guests – think of it like a modern guest book.

5.       They’re fun! It seems like a simple reason, but it’s probably one of the most important. This is your big day and everyone – including you and your new spouse – wants to have fun. Having a photo booth provides a break from dancing – plus they’re a great place for everyone to gather and socialize.

A photo booth at your wedding is an experience that your guests are sure to enjoy, and it will help make your wedding that much more memorable. Plus the photo strips will be a wonderful keepsake for your guests, as well as for you.

Interested in having a photo booth at your wedding? Check out one of our upcoming events where you can meet with a wide selection of wedding specialists and vendors – all in one place!

6 Ways to Make Your Business Look Bigger

Have you ever thought about how people perceive your small business? Whether you’re a freelance photographer or a 5-person bridal boutique, your company can look much bigger – and much more professional – if you follow these 6 simple tips:

1.       Website – for most customers (and prospective customers), your website will be their first contact with your business. And as you know, first impressions are everything. The look of your site as well as the content will show visitors exactly what your business is about, which means you want your site to look as professional as possible. There are several options available today that will enable you to easily (and cost-efficiently) build your own website, including Onepager and Squarespace. And don’t forget: to give your business an even bigger and more serious look, use “We” or your company name instead of “I” when describing the products and services you offer.

2.       Promotional Materials – another key factor in being perceived as a “bigger” company is the quality of your promotional material. Invest in professional design for your logo, business card and other market materials. There are several great websites that will connect you with inexpensive freelance designers, including Fiverr and UpWork. And don’t forget – spelling and grammar matter. Take the time to proofread your work and, if possible, get a friend to look things over as well.

3.       Social Media – everyone is on social media in some way, shape or form. So choose one or two primary social media networking sites (such as Facebook, Pinterest and Instagram) and start posting. Regularly. Foster interaction by finding other bloggers, tweeters and the like and then following them. In return, they’ll be more likely to engage in online conversations with you by leaving comments or sending a reply. Something to remember: a business with 10,000 fans seems much larger than one with 100 fans, even if those businesses have the same amount of annual revenue.

4.       Testimonials – people will want to see customer testimonials and reviews to check your credibility. You can collect these manually and then post them on your website. Even better, encourage happy customers to leave positive reviews for you on Yelp, and share their stories on your social media sites.

5.       Blog – start blogging. Regularly. Then share your blogs on social media. You don’t have to post something every day, but once a month is a good place to start. Write about things that are relevant to your business and your customers: industry trends, product innovations, and of course, your latest achievements. You can also turn your customer testimonials into ‘case studies’ for your blog and other social media sites.

6.       Network, Network, Network – get your name out there, be seen and be heard. Attend and exhibit at events (like Great Bridal Expo!). Meet people. Find other experts, network with them. Maybe even partner with them or create a wedding package. Being seen with other industry ‘experts’ by association has an impact on the perception of you and your company.

If you’d like to do more to grow your bridal business, send an email to info@greatbridalexpo.com and we’ll have one of our Bridal Marketing Specialists talk you through what’s possible!

 

For an Alternative Wedding Registry, Try Pizza!

Wedding registries are the ultimate wish list for your new life together. These registries were originally created to provide ‘necessities’ as you set up your new home, focusing on items including dishes, silverware, and linens. However, things are different today. As weddings have become less traditional, though, so too have wedding registries. These days, couples are choosing to register at well-known department stores for ‘must have’ items, as well as registering for alternative gifts such as home improvements, trips, or even experiences – such as the new wedding registry from Domino’s Pizza!

Domino’s Wedding Registry allows couples to choose from a variety of featured gifts to enjoy before, during and after their wedding – from the bachelor or bachelorette party to the wedding celebration to life after the Big Day. Some of the gift options include the Dancing with My Slice (for the wedding after party), the Wedding Night (just in case they don’t get to eat any of the delicious wedding food) and the Post-Honeymoon Adjustment to Real Life (because washing dishes is the worst).

“We hear often from customers that Domino’s was a part of their big day, from proposals to after-hours meals at their wedding,” explained Jenny Fouracre, Domino’s spokesperson. “We wanted to make it easier for people to ask for and receive something they’ll really use.”

Creating a registry is easy – just add your information, select the photo, message and items you want, then share with your family and friends on social media or with a unique URL. Wedding guests can also search for a registry by using your names and wedding date. The pizza presents can be ordered online, and will be delivered via electronic gift cards. If your guests prefer to give a physical gift, they’ll also receive a printable confirmation email that they can put inside a card.

So, if you’re one of those couples who would like to receive delicious melty cheese to go along with your new china, come to the Los Angeles Great Bridal Expo to talk to the Domino’s folks and create your registry today! And if you’re looking for other options for your wedding, why not attend one of our upcoming events where you can meet a wide selection of wedding consultants and other experts, who will be more than happy to answer any questions you might have! 

How to Host an Amazing After-Party

While sparklers and a getaway car are the perfect romantic ending to the wedding for some newlyweds, they aren’t for every bride and groom. For couples who don’t want the last dance at their reception to signal the end of the celebration, we’ve got a few suggestions for hosting an amazing after-party:

Location, Location, Location
Choose a spot that’s convenient to the reception. If most of your guests are from out of town, find a nearby bar or lounge. If your reception is in a hotel ballroom, rent a smaller room – or even a suite – in the same hotel. You’ll want a venue that’s easy to find and easy to get to. And if the venue isn’t within walking distance, you’ll want to consider providing transportation, like a shuttle or some taxis.

Pick a Theme
No need to follow the same theme as your ceremony and reception. If you had a formal, classic style for your wedding, consider making your after-party a little more laid back. The key is to choose something that reflects your personalities. If you and your friends prefer a neighborhood bar over a ritzy nightclub, don’t feel like you need to keep things fancy and formal. Have some fun. Try a tiki bar theme with leis and tropical cocktails. Or go for a latin theme with salsa music, mojitos and a cigar bar.

Feed Your Friends
After hours of dancing and drinking, you and your guests are going to be hungry. Talk to your venue about providing late-night snacks. The food doesn’t need to be fancy. Some fun options include bar snacks (e.g., sliders, chicken fingers and fries), a sundae bar or even pizzas – they can all help keep the party going without things getting messy. And don’t forget about the adult beverages. Maybe offer a signature cocktail to make the evening even more memorable!

Cover the Costs
After parties are a relatively new wedding trend, so there’s no set etiquette for who traditionally pays. The bride’s parents may consider it part of the reception and offer to pay, especially if it’s taking place in the same hotel or resort. And many couples choose to pay for the after-party themselves, as the attendees are usually their younger friends. No need to get too worried about the total costs, though – if you’re worried about overspending, just put a cap on the open bar after a couple of hours.

If you are considering hosting an after-party for your upcoming wedding, why not attend one of our upcoming events where you can meet a wide selection of wedding consultants and other experts, who will be more than happy to answer any questions you might have!

5 In-Booth Graphics Mistakes

When you have a booth at a wedding show, you have a 3- to 5-second window of opportunity to let attendees know who you are, what you’re offering and what benefits you can provide to them. If your in-booth graphics are effective, people will take the time to stop and talk to you about your services. If they aren’t…well, you won’t be talking to many people.

How do you ensure your in-booth graphics work and help you stand out from the rest of the wedding show crowd? Here are 5 of the most common graphic mistakes you should avoid:

1.       Too Many Words
If your text takes more than 3 seconds to read, then it’s too much text. Your in-booth graphics should have no more than 6-10 words. Instead of extra words, use an interesting image that reinforces your message.  

2.       Impressive Images

Less is more where images are concerned. Use one large, main image for your in-booth graphic instead of several smaller images. Also, always use a high-resolution image as it will make a high-quality impression.

3.       Competing Colors
Text color needs to provide a sharp contrast to the background if you want it to be easily read. Effective color combinations typically include dark black, blue or green text on light color backgrounds. And definitely avoid busy backgrounds, where the text will get lost.

4.       Tiny Type
Have you ever tried to read a sign with tiny type? It’s nearly impossible! Type should be 1” for every 3’ you step away from it.

5.       Funky Fonts
You might love some of the artsy fonts, but they can be difficult to read. Stick to clean fonts and let your images be your art.

If you’d like to learn more about what else you can do to raise awareness of your business, send an email to info@greatbridalexpo.com and we’ll have one of our Bridal Marketing Specialists talk you through what’s possible!

Pretty in Pink for Your Wedding Day

While white wedding dresses are lovely, they are very traditional – and not every bride wants to be traditional. Thankfully, there’s a fabulous trend for weddings in 2017: color is making a comeback. And it looks like one of Pantone’s colors of the year – Rose Quartz – is leading the way!

A pale pink wedding dress is a conservative alternative to traditional white. It offers a hint of color with a romantic vibe, while maintaining a classic bridal look. For brides who are a bit hesitant: why not try a dress with a tinted underlay, showing the faintest hint of color through an ivory skirt. For those looking to make a brighter splash? Go for a blush-hued gown with a classic silhouette. This will keep your wedding dress feeling modern without sacrificing the ‘traditional’ bridal style.

And as blush pink is flattering on everyone, it will provide a beautiful, soft-as-a-whisper color palette that suits all of your bridesmaids!

Rose colored dresses aren’t an entirely new thing. Some of our favorite fashionistas skipped the ‘old school’ white route for their wedding day, opting for pink instead. (Check out these wedding photos for Kaley Cuoco, Jessica Biel, and Reese Witherspoon.)

Fashion – and wedding fashion in particular – isn’t the only category enamored with pink. The soft, pretty hue has been showing up in technology (e.g. iPhones), appliances (e.g. coffee makers) and even tennis shoes (e.g. Vans).

So, if the wedding day is all about the bride – and the bride is comfortable and confident in whatever color she is wearing – then why not go with the color that becoming a close second to the traditional white wedding gown? Take a bit of a chance and be pretty in pink for your big day!

Not sure if you’re ready for a pink wedding gown? Check out one of our upcoming events where you can meet with local dress shops that specialize in bridal gowns and bridesmaid dresses and view a New York Style runway show with professional models – all in one place!

While white wedding dresses are lovely, they are very traditional – and not every bride wants to be traditional. Thankfully, there’s a fabulous trend for weddings in 2017: color is making a comeback. And it looks like one of Pantone’s colors of the year – Rose Quartz – is leading the way!

A pale pink wedding dress is a conservative alternative to traditional white. It offers a hint of color with a romantic vibe, while maintaining a classic bridal look. For brides who are a bit hesitant: why not try a dress with a tinted underlay, showing the faintest hint of color through an ivory skirt. For those looking to make a brighter splash? Go for a blush-hued gown with a classic silhouette. This will keep your wedding dress feeling modern without sacrificing the ‘traditional’ bridal style.

And as blush pink is flattering on everyone, it will provide a beautiful, soft-as-a-whisper color palette that suits all of your bridesmaids!

Rose colored dresses aren’t an entirely new thing. Some of our favorite fashionistas skipped the ‘old school’ white route for their wedding day, opting for pink instead. (Check out these wedding photos for Kaley Cuoco, Jessica Biel, and Reese Witherspoon.)

Fashion – and wedding fashion in particular – isn’t the only category enamored with pink. The soft, pretty hue has been showing up in technology (e.g. iPhones), appliances (e.g. coffee makers) and even tennis shoes (e.g. Vans).

So, if the wedding day is all about the bride – and the bride is comfortable and confident in whatever color she is wearing – then why not go with the color that becoming a close second to the traditional white wedding gown? Take a bit of a chance and be pretty in pink for your big day!

Not sure if you’re ready for a pink wedding gown? Check out one of our upcoming events where you can meet with local dress shops that specialize in bridal gowns and bridesmaid dresses and view a New York Style runway show with professional models – all in one place!

4 Ways to Promote Your Wedding Business with Social Media

Savvy small business owners know that to get the best results from social media, they need to engage their target audience – their customers – with valuable content. Online followers aren’t typically big fans of self-promoting companies that use social media channels like Facebook, Twitter and Pinterest purely for free advertising. For the best results, businesses need to create posts that educate, entertain and engage with their followers, while still promoting their products and services. Here are 4 ways to help successfully engage with customers and promote your small business through social media:

1.       Start a Conversation: most people enjoy sharing their opinions online, so a great way to start a conversation is to comment on recent (related) industry news, then ask your followers to weigh in on the topic. For example, if you’re a florist, you might want to comment on Bride Magazine’s latest article about Winter Flower Crowns. Then you can ask your followers what they think – not only will this engage with your online community, but it will provide great insight into what potential customers are looking for from their bridal florist.

2.       Share Your Knowledge: one of the best ways to showcase your business (and your expertise) is to post little-known fun facts in the form of questions. For example, a bridal shop could post the question: Do you know the length of the world’s longest wedding gown train? Then they could make a special offer for the first person to post the correct answer. (By the way, the answer is 1.85 miles!)

3.       Provide Value: while fun posts that reflect your personality help entertain and engage with your followers, you also want to create educational content that benefits customers. This can be anything from posting tips on choosing a wedding cake, to providing links to interesting articles about wedding day emergency kits, to offering special deals on your products or services.

4.       Special Offers for Check-ins: a great way to engage with customers and generate new business is to offer special rewards for followers who check-in, either online or in person. For example, if you’re attending a bridal event (like a Great Bridal Expo!), you can let your followers know that everyone who visits your booth and posts a photo on Facebook will receive a free gift. Their friends on social networks will see when they’ve checked in with you – and you’ll significantly increase awareness of your business.

If you’d like to learn more about what else you can do to raise awareness of your business, send an email to info@greatbridalexpo.com and we’ll have one of our Bridal Marketing Specialists talk you through what’s possible!

The Do’s and Don’ts of Choosing a Wedding Cake

Choosing a wedding cake can be just as stressful as choosing a wedding dress. (Well, maybe not as stressful – but it’s definitely up there!) You need to find an amazing baker, who can create a beautiful cake in a style that perfectly reflects your wedding theme and your personality. And don’t forget, it needs to be delicious too!

We surveyed our team of wedding experts and here are some of their Do’s and Don’ts for choosing a wedding cake, to help you pick the perfect cake for your perfect day:

DO plan ahead. Typically four to six months prior to the wedding is the right time to start planning the cake. If you’re having your wedding during the ‘busy season’ (aka spring or summer), give yourself a little extra time to find the right bakery because wedding cakes will be in high demand and your baker could be booked out.

DON’T come unprepared. Do you want a traditional, multi-tiered cake or mini, individual servings? Butter cream icing or fondant? Simple frosted cake with a wedding topper, or a playful cake to match your wedding theme? Bakers aren’t mind readers! Bring photos, color swatches and any other samples of what you like to ensure your cake reflects your style.

DO taste the cake (and icing) before you sign a contract. And if you’re going to have multiple flavors, taste them all. Don’t assume that every baker makes a lemon cake the way you like lemon cake!

DON’T bring a large group of people to your tasting. Most bakeries don’t have space – or even the seating – for several people. Plus it’s difficult to have a business discussion when there’s a crowd.

DO consider the weather. If you’re having an outdoor wedding in the middle of the summer, stay away from whipped cream, meringue and buttercream – they melt! A good baker will be able to provide you with the best options for your climate and your setting.

DON’T skip the details. Cake creation – and delivery – takes coordination. Complex cakes may not be delivered in their final form. Refrigeration may be required. Confirming these details in advance will remove unnecessary stress on the big day.

If you’re ready to choose your wedding cake, check out one of our upcoming events where you can meet local bakers who specialize in wedding cakes.