While wedding season is winding down for couples, there’s still so much to do on the business front. And there’s no reason why you can’t boost your bottom line during the holiday season. Here, we’ve outlined six easy steps to grow your bridal business and get a leg up on your competitors.
CREATE YOUR NICHE
One of the best ways to set yourself apart in a crowded industry is to create a niche and “own” that part of the market. For instance, if you’re a wedding photographer, do you specialize in destination weddings or backyard ceremonies? Is there a particular demographic or type of couple you like to work with? The better you are at creating a niche, the less you’ll need to worry about the competition.
USE FACEBOOK ADS
In 2018, chances are you already have a Facebook page. It’s time to take it to the next level. Start running targeted ads on this social media platform and track your data. There are tons of valuable videos and blogs online to help you learn how to write ad copy, how to find and read Facebook data, and how to target the right people at the right time. It can make all the difference!
ADD SMART HASHTAGS ON INSTAGRAM
Hashtags can make or break you on Instagram. You can use up to about 30 per post, and we’d recommend you use as many related tags as you can. The key with hashtags is choosing the right ones. And, of course, there’s a whole science behind it. You can learn more here.
We can’t stress this enough – network, network, network. In the wedding world, we don’t get a lot of repeat business. Instead, we rely on referrals. So, go to a community gathering, visit local businesses, strike up conversations, and send out emails. And think about offering kickbacks to anyone who refers your business. It’s surprisingly effective.
CREATE A BLOG ON YOUR WEBSITE
Blogging should be a key part of your marketing plan. Yes, it takes time, but it’s a simple and effective way to showcase your work to new and existing clients. With frequent, SEO-based articles, you can easily drive traffic to your website, add value to your customers, generate new leads for business, and establish yourself as an authority in your field.
EXHIBIT AT A BRIDAL TRADE SHOW
Speaking of networking, one of the best places to grow your network and your client base in a short amount of time is during the Great Bridal Expo, where hundreds of vendors and couples gather throughout the year. Bring extra business cards and get ready to work the room. This is your time to shine!