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5 In-Booth Graphics Mistakes

When you have a booth at a wedding show, you have a 3- to 5-second window of opportunity to let attendees know who you are, what you’re offering and what benefits you can provide to them. If your in-booth graphics are effective, people will take the time to stop and...

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Pretty in Pink for Your Wedding Day

While white wedding dresses are lovely, they are very traditional – and not every bride wants to be traditional. Thankfully, there’s a fabulous trend for weddings in 2017: color is making a comeback. And it looks like one of Pantone’s colors of the year – Rose Quartz – is leading...

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4 Ways to Promote Your Wedding Business with Social Media

Savvy small business owners know that to get the best results from social media, they need to engage their target audience – their customers – with valuable content. Online followers aren’t typically big fans of self-promoting companies that use social media channels like Facebook, Twitter and Pinterest purely for free...

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The Do’s and Don’ts of Choosing a Wedding Cake

Choosing a wedding cake can be just as stressful as choosing a wedding dress. (Well, maybe not as stressful – but it’s definitely up there!) You need to find an amazing baker, who can create a beautiful cake in a style that perfectly reflects your wedding theme and your personality....

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Promoting Your Business with an Online Contest

Online contests are a great way to build awareness for your business. They are a great opportunity to get more eyes (and new followers) on your business’ social media pages, and enable you to engage with your current followers on a whole new level.    Before you get started, though,...

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5 Ways to Effectively Promote Your Business at Tradeshows

Tradeshows and events (like the Great Bridal Expo!) can be an excellent way to promote your business, your brand, and the products and services you offer. They’re a great way to network with other vendors in the wedding industry. And they provide a perfect way to grow your customer base,...

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Essentials for Your Wedding Day Emergency Kit

While no bride wants to believe that there might be a small wedding day ‘hiccup’ on her big day, we’re firm believers in planning ahead – it’s always better to be safe than sorry! This means preparing a Wedding Day Kit that includes all the ‘just in case’ items you...

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First Look Photos

One of the big wedding trends we’ve been noticing over the past couple of years is First Look photos. These are photos that capture the magical moment when a bride and groom first see each other before the wedding ceremony.   Traditionally, photos of the ‘first look’ are taken at...

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