We were recently featured in The Atlantic‘s editorial “What Wedding Expos Reveal About American Romance” by Natalie Escobar and we couldn’t help but to share!
‘I was expecting to experience a lot of things at the Great Bridal Expo in Washington, D.C.: the sound of hundreds of people milling about the Grand Hyatt Hotel’s 8,500-square-foot ballroom, the smell of a thousand wedding-cake samples, the feel of polyester-blend bridesmaids’ gowns, the sight of dozens of vendors’ booths lined up on patterned carpet. I was not, however, expecting an open bar, or a booth raffling off a free boudoir photo shoot, or a free bottle of barbecue sauce from a catering restaurant.
The vendors I spoke with (when they weren’t inundated by bridal parties) told me that companies give away lots of free things at these kinds of events—some, like cake samples, that make sense, and others, like barbecue sauce, whose relevance for wedding planning is less clear. For their $10 entrance fee, couples get bags filled with wedding magazines and coupons at the front door, but also access to free samples, dance lessons, and even stays in hotel rooms from vendors. Geren Gatling, a marketer who was representing a vacation-rental company at the expo, said he goes to bridal expos all over the D.C. area. “They didn’t have these when I was getting married,” he said. “But I would definitely come to one of these to gather information.”’
To read the entire article here!
have one thing in common: planning. The more you plan, the better off you’ll be. Have you secured flights and hotels early? They sell out fast! Have you ordered giveaways and booth décor? It’s more important than you think. Have you trained your sales team? You get the idea. Create your checklist and get started as soon as possible.
