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Great Bridal Expo Logo
Exhibition Floor

About Us

40 years of connecting engaged couples and top wedding professionals across the US at unforgettable live shows filled with ideas, inspiration, and planning essentials.

Female wedding exhibitor
Great Bridal Expo® is the nation’s leading direct-to-consumer wedding show

We've been connecting engaged couples with the industry’s top wedding vendors for over four decades. Founded in 1978 by attorney and entrepreneur William F. Heaton III, the Expo has grown into the only nationally sponsored bridal tour in the U.S., recognized by Trade Show Week as one of the Top 50 fastest-growing consumer shows in North America.

From wedding dresses to honeymoons, décor to registries—couples can see it all, experience it live and book it on the spot. It's a wedding show like no other.
Wedding Dresses
From wedding dresses to honeymoons, décor to registries—couples can see it all, experience it live and book it on the spot. It's a wedding show like no other.
Wedding Dresses
Wedding brides posing at a camera booth at a wedding show.
A place where wedding dreams come to life

With over 40 years of event production across major U.S. cities, Great Bridal Expo® is the trusted destination for couples actively planning their weddings. Each show attracts thousands of attendees—including fiancés, families, and friends—who are eager for wedding ideas, inspiration, and vendor connections.

Wedding vendor talking to engaged couples at a wedding show.
For brands, venues, and wedding professionals, Great Bridal Expo® offers face-to-face engagement with a highly motivated audience, making it the premier live marketing platform in the bridal industry.
Wedding vendor talking to engaged couples at a wedding show.
For brands, venues, and wedding professionals, Great Bridal Expo® offers face-to-face engagement with a highly motivated audience—making it the premier live marketing platform in the bridal industry.
A high-energy experience that ignites your wedding aspirations

Held in upscale hotels and convention centers, the Expo is an all-encompassing experience featuring:
 

  • Aisles of wedding exhibits across all categories

  • Live DJ and music showcases

  • Orchestra and entertainment samplings

  • Exclusive giveaways, including vacations, wedding bands, gift cards and more!

Wedding music and DJ vendor talking to engaged couples at a wedding show.
About our founder, Bill Heaton
Bill Heaton

Bill Heaton is the Founder and CEO of Bridal Expos, Inc., and a recognized leader in the wedding and trade show industry. With decades of experience, Bill has hosted numerous seminars to help bridal show exhibitors maximize their participation and generate meaningful results. In addition to his business accomplishments, Bill is a licensed attorney and an active member of the American Bar Association. He holds a J.D. from Creighton University School of Law and a B.A. from St. John’s University in New York. Bill is a founding member and former Managing Director of Wedding Show Producers International (WSPI), formerly known as Bridal Show Producers International. This global organization is dedicated to elevating the standards of professional bridal show production, with members spanning the U.S., Canada, Europe, and even as far as New Zealand. Throughout his career, Bill has been honored for his contributions and expertise in the wedding and consumer trade show space. His accolades include the Spirit of BSPI award and the Director’s Cup—the highest distinction in the industry—recognizing outstanding excellence, lasting impact, and exceptional leadership.

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