Check Out Our Best Bridal Expo Giveaway Ideas!!

We have mentioned in previous posts that having an awesome giveaway or giving cool freebies to your guests are a great way to get people excited to see your booth. This is still the case. In fact, giving away little promotional items to the guests that reach your booth and really help keep your company and services in their mind after they have left the show. You can score bonus points if you give away something that they actually like or will use. Think of things like bottle openers, bags, pens, or something for them to use in the kitchen. The whole point of freebies is to entice brides to your booth and to make sure they remember you after the show. Be creative!

To get those creative juices flowing today, we are going to give you some great ideas to give away. Yes freebies might cost you some money up front, but think of it this way: the more people that come to your booth, the more likely you are to get bookings, right?

 

Bags

 

 

Brides are going to be given lots of stuff to carry around. What better way to carry their stuff than in a bag with your company name and logo on it? You can have canvas totes with your logo on it made cheaply. When they get home, they are going to see your bag. Unlike some of the other stuff they might just throw away, everyone can use a bag for something. This is a ton of brand exposure for you and your business! Be sure to have your company name, contact information and website address on the bag.

 

Pens

 

Everyone loves pens. You always don’t have one when you need one, especially when writing down your contact information to give to an exhibitor you like…so do the brides a favor and have pens with your logo and contact information on them to give away. Pens are very inexpensive and will be used quite often. Definitely a good idea to give these away.

 

Key-chain Accessories

 

I don’t know if it is just me, but I love to put things on my key-chain. In fact, it is so big that it takes up all of the space in my purse. But there are so many cute things on it that I just can’t part with. Believe it or not, many people like to put things on their key-chains. Of course, the accessory needs to be cute or serve some sort of purpose. Bottle openers with your company name and contact information on them? Now that is something people can use!

 

Magnets

 

Magnets are another good idea to give away as a freebie. They can really turn an empty, drab refrigerator into one covered in magnets- with your logo on them! Again, magnets are a very cost effective way to market yourself through free samples.

 

Drink Holders

 

Giving away drink concealer/coolers, or “Koozies” as they are known around here, is a very popular freebie item. People can definitely find a use for these, they are inexpensive, and have a lot of space for you to put your company name, logo, information and anything else you want.

 

Kitchen Items

 

Kitchen items are always a hit for men and women. Oven mitts, pot holders, spatulas, you name it- people will love it. Most of your competitors, if they even decide to give anything away, will stick with the cheaper, plastic items like pens, or magnets. You can really differentiate yourself by giving away a kitchen product like an oven mitt with your logo on them. Again, the key to prolonged marketing exposure via your freebie is how useful the item is. Kitchen items are useful!

 

Bath Stuff

 

Lotions, oils, candles, scents, towels, soap, anything you can think of that could be related to the bath, people love. Imagine this situation: a bride has taken home some soap. It smells good, real good. She has her friends over and they comment on the soap and ask the bride where she got it from? Boom! Your company comes up and they decide to take a look at your website and see what you do. Turns out, one of them needs your services! Talk about useful soap.

 

Cake & Candies

 

My favorite part of any bridal show is to find out how much free food I can stuff into my mouth, especially cake. If you bake cakes, or desserts, or are a caterer, what better way to give brides a sample of your services than by giving them a sample of your services? You can even offer a “trade” of a bride’s contact information for a delicious sample. People will do anything for free food. Filling out some contact forms? No problem! Give me that cake!

 

Bookmarks

 

Since brides will be given tons and tons of reading material during the show, they will need some way to save their place in that book or magazine or pamphlet. Freebie items that are very uncommon at bridal shows are bookmarks. These are inexpensive to make, can have all of your contact information on them and can be used for a long time. They will also be seen frequently, especially by those avid reader brides. I guarantee that if I was given a bookmark at a bridal show, I would use it. I’m actually in need of one right now. Talk about an awesome way to stand out!

 

Raffles

 

One of the most popular parts of any bridal show are the raffles. Free trips, honeymoons, services, food, wedding dresses..really anything. It is always a good way to have some sort of raffle giveaway. Be warned, that not all bridal shows and bridal expos will allow raffles. You will have to check the rules at your local bridal expo. A good tip is to offer credit for your services as the prize for the raffle. Let’s say your services normally cost $1000, but by winning the raffle, they can save 50% or more on select packages. This is a really good way to get a hesitant bride to book with you because let’s face it, 50% off is 50% off. Everyone loves a good deal.

 

There you have it! These are some of the most popular freebies that we see at wedding shows and bridal expos. Remember, the key is to be creative. Try to give away something related to your services or products. To really stand out from the rest of the exhibitors, make sure your freebie choice is something that is useful.

 

Until next time!

~Sarah A.

 

The Do’s and Dont’s of a Winter Wedding!

The cold, winter season is now upon us. You know what that means- winter weddings!

Yes, surprisingly, there are lots of people that choose to have their wedding in a winter wonderland. Isn’t there just something so beautiful about the snow, the silent majesty of a winter’s morn?

If you have had any thoughts of having your own winter wedding, or know that you will be attending one soon, we are here to help make sure these events are a success.

Here are our do’s & dont’s for those of you that want to have their wedding in the snow!

 

List of Do’s

 

Do Dress Your Bridesmaids in Style

 

Just because you are doing your wedding in the cold, doesn’t mean can’t look classy. Furs? Wool Skirts? Those big Russian jackets? These are all acceptable! With a winter wedding, you don’t have follow traditional wedding styles. It will most likely be cold outside during the ceremony. There might even be snow falling! During a wedding like this, you can have your bridesmaids wear layers, boots, hats, and modify them all to look great and be warm.  Layers are especially important because after the chilly ceremony, everyone will be headed into a (hopefully) warm reception area. You will want your bridesmaids to be able to switch to their “warm weather gear”. I would recommend saving the heels and short dresses for indoors. Since a winter wedding isn’t traditional, you can think outside the box and style your bridesmaids however you want! Be creative!

 

Do Choose a Warm & Cozy Reception Area

Just because you want to have your ceremony in a winter wonderland doesn’t mean you have to freeze the entire wedding! It’s a good idea to have your wedding in a warm, cozy fireplace-in-a-lodge type space. There is nothing better than walking into a a softly lit, warm space after being in the cold! Be sure to have warm drinks, hot cocoa, cider, to keep your guests warm. You can also provide a winter/holiday soup for the same effect. I would personally try to make sure the reception area is filled with delicious smells of warm cinnamon and other holiday goodness.

 

Do Be Creative With Food, Guest Gifts and Decorations

One of the great things about choosing to have a winter wedding is all the holiday and winter themed possibilities! You could use cute mini Christmas trees on each table that have an ornament with each guest’s that is assigned to sit there. You can give little Christmas themed boxes filled with holiday treats as gift bags. You can go old school Santa with milk and cookies for dessert. There are so many options to help give your wedding that extra holiday/winter “oomph”. Be creative!

 

List of Dont’s

 

Don’t Feel Forced to Use Christmas Colors.


Just because it is the holiday season doesn’t mean everyone has to wear red and green and look like Santa’s helpers! Be bold and use colors that really stand out against the holiday season. Spring colors, soft pinks, yellows all work great. Your guests will be expecting you to go with the holiday theme, but you can surprise them with a tropical themed wedding. But, who are we kidding, if you want a winter wedding there is a good chance you are a fan of the holiday theme. If you really love green and red, don’t be afraid to use those too!

 

Don’t Let Your Guests Freeze to Death!


Just because you prefer a chilly wedding, doesn’t mean everyone else loves the cold! Be sure to keep the ceremony, especially if outdoors, on the shorter side. There is nothing worse than enjoying your big day and looking over to see everyone shivering and miserable. Be sure to let your guests know to wear coats and other warm clothing while outside. It is a good idea to let the ladies know to NOT wear their heels outside in the snow. They should wear boots and then switch to their glamour gear once inside. Please be sure that there is enough space for all your guests inside the reception area. You don’t want to force anybody to stand outside in the cold.

 

Don’t Overdo the Heat


Okay, I know I just said not to let everyone freeze to death, but you always don’t want to go the complete other direction and unleash a million heaters on your guests. During the reception, be sure to keep an eye on your guests and make sure they aren’t all soaked to the bone in sweat. Once your party starts dancing and grooving, the reception area will heat up fast. Being uncomfortably hot is worse than cold, right? You can only take off so many layers!

 

There you have it!

Winter weddings can be a beautiful, one-of-a-kind wedding experience. The winter background can make for absolutely beautiful photographs.

Stick to this list of do’s and don’ts when planning your wedding and you are sure to have a winter wedding that will be amazing!

 

 

~Sarah A.